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Nutrition Information: When and How to Show It

Nutrition details can help or overwhelm. Here is how to present them well.

Nutrition Information: When and How to Show It
Photo: Dan Gold via Openverse (CC0)

Some guests want it, some do not

Nutrition information matters a great deal to some guests and not at all to others. The goal is to make it available to those who want it without cluttering the menu for those who do not.

On demand beats on the page

Printing full nutrition details on the menu overwhelms the design and most guests. Offering it on demand, through a QR menu or a details view, serves the interested guest without spoiling the experience for everyone else.

Keep it honest and current

Nutrition information carries the same duty as allergen information: it must be accurate and updated when recipes change. Confident numbers that are wrong are worse than an honest note that details are available on request.

Pair it with allergens

For many guests, nutrition and allergen information go together. Keeping both in the same place, updated together, gives health conscious diners a complete, trustworthy picture of what they are ordering.

Key takeaways
  • Make nutrition available without cluttering the menu
  • Offer details on demand rather than on the page
  • Keep the numbers accurate and current
  • Pair nutrition with allergen information
Julien Jimenez
Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.

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